Industry Overview

Industry Overview

The “MOTHER BABY KIDS SHOW”, is a specialized platform of showcasing products & services and lots of entertaining event activities, which brings related goods and services for newborns babies, kids, expecting mothers and young parents in a single platform to be held on 21, 22 & 23 December, 2017 at International Convention City (ICCB) Dhaka, Bangladesh.

Business related events that accompany the “MOTHER BABY KIDS SHOW” Exhibition, Conference, B2B meeting etc allow expanding the client base, establishing contacts with new customers, suppliers, distributors and strengthening relations with existing partners.

Besides these “MOTHER BABY KIDS SHOW” offers an exciting 3 days event filled with many functional programs, activities, attraction and features that create an unforgettable experience for the kids, babies, parents and others who visit.

Based on the Research Firm “Euromonitor International” identifies with consumer expenditure of US$139 billion in 2014, Bangladesh as one of the 20 Markets of the Future that will offer the most opportunities for consumer goods companies globally

Between 2009 and 2014, 18.9 million babies are born in Bangladesh. And the baby food market is worth US$55 million in 2014, baby diapers stands at nearly US$38.8 million and the baby and child-specific beauty and personal care segment. Around 80% of its total demand is met by imports while the local manufacturers contribute the rest.

According to industry estimates, Bangladesh will be the seventh largest markets for baby care by 2025 registering more than 40 percent growth in a year.

Euromonitor International identifies Bangladesh as one of the 20 Markets of the Future that will offer the most opportunities for consumer goods companies globally. The country is one of the fastest growing and most promising economies in Asia-Pacific;

ECONOMIC GROWTH AND DIVERSIFICATION TO BOLSTER CONSUMPTION Bangladesh’s economy performed strongly with average annual real GDP growth of 6% over 2009-2013. The economic outlook remains positive and it is anticipated that real annual GDP growth will stand at 7% on average over 2014-2018.


Bangladesh had a population of 157 million in 2013, and combined with a small territory it represented one of the most densely populated countries in the world. Only around 30% of the population lived in urban areas at the end of the review period, although the expanding garment industry and growing employment opportunities are encouraging more people to live in urban areas. The mean age of the Bangladeshi population stood at 30 years in 2013, and it is anticipated that the population in Bangladesh will reach 170 million by 2020.


Retail trade is a traditional business in Bangladesh, although modern retail constitutes only around 10% of total sales. However, the situation is changing, and the revenue of modern retailers increased by 15% annually over the review period, twice exceeding the growth rate of the overall retail environment. It is also anticipated that the turnover of modern retailing will increase 4-fold by 2020, reaching US$37 billion.


All consumer categories performed strongly in Bangladesh over 2009-2013. Packaged food was valued at US$9.8 billion in 2013 after registering a CAGR of 20% from 2009. Dairy (CAGR 37%), baby food (CAGR 31%), noodles and pasta (CAGR 28%) and confectionery (CAGR 25%) performed exceptionally well. Overall packaged food sales are anticipated to grow at a CAGR of 17% over 2013-2018, reaching a value of US$21.2 billion in the latter year.

Soft drinks market value amounted to US$235 million in 2013 after registering a CAGR of 18% in value terms since 2009. Juice (CAGR 23%), bottled water and sports and energy drinks (19% CAGR each) and carbonates (16% CAGR) were the most dynamic soft drinks categories. It is forecast that soft drinks will see a value CAGR of 15% over 2013-2018.

Growing disposable income and an expanding urban middle class also bolstered sales of non-essential items. As a result, categories such as beauty and personal care products (CAGR 15% over 2009-2013), home care (CAGR 12%) and tissue and hygiene (CAGR 20%) also performed strongly.


Domestic producers hold strong positions in nearly all consumer goods categories due to lower prices, making it difficult for multinational companies to compete. As a result foreign companies in Bangladesh are mainly targeting the growing urban middle class population. Additionally, multinationals are capitalizing on Bangladeshi consumers’ perception that foreign brands provide better quality.

Multinationals also benefit from growing demand for higher quality processed food. Bangladeshis mostly consume basic staple foods, but with urbanization, rising income and increasingly busy lifestyles, consumer preferences are shifting dramatically. Bangladeshis are increasingly consuming quality processed foods such as sauces, jams, noodles, soft drinks, juices and dairy products.


Bangladesh is one of the most attractive nations in the South-east Asia region in which to do business. However, a poor transportation network and inadequate electricity supply remain the main obstacles hindering the business climate in Bangladesh. To solve these issues significant improvements in infrastructure are anticipated in coming years.

To improve the transport system the country’s authorities are constructing city bypasses and investing in public transportation. In addition, Bangladesh has a well-developed railway network and one the longest inland waterway systems in the world, which could be considered an alternative to the strained road transport system.

Electricity shortages are also expected to be eliminated following the construction of new public and private power plants by 2016. In addition, the Power System Master Plan sets to diversify electricity generation by 2030, with 50% of energy composition attributable to coal, 25% to natural gas, 5% to liquid fuel and the remaining 20% to nuclear fuel and renewable.